1 day you write an awesome software utility and decide to offer it on the Internet. Welcome to the club! We estimate that there are about 20000 active shareware companies at any given amount of time in the world. Where to start? This informative article is covering the fundamental facets of selling shareware online.
Produce a Website.
Purchase a domain name, create a website, upload software screenshots and write program description, write something about it’s cool features and why do you consider it is useful to people. If you are a pc software engineer, try to make your description clear to an average Joe. It is always good to possess full software “Help” section on the developers website. Keep your website clean, the visitor should understand that this page is approximately software he could purchase online.
Build a trial license protection for the software
Usually when you finish writing your software utility it is really a freeware meaning you can now run it once installed on his computer. Therefore you have to implement a trial limitation to your version. Two main kinds of trial protection exist: time-limited and features- limited trial types. With a period trial protection potential customer installs a trial version, which may be feature limited version of the total software or time limited version or both.
Time trial protection is the most popular one. Which means when a person installs the application he can utilize it “for free” for just so a number of days, typically 30. Some software developers targeting “impulse buyers” may set it lower, say 10 days, some products, usually that run daily on your PC may have time trial limit set to 60 as well as 90 days.
With a restricted features trial protection you may limit certain options that come with the application in a trial version. These might be important items of software functionality, say for a document converter you may limit a maximum size of the file to be converted or total quantity of files that might be converted at once. The user will still have the ability to utilize the software, however he will miss out the crucial functionality of the product and may buy it later since he urgently needs it.
How to safeguard your software? You may write sophisticated software protection algorithms yourself but why spend time and energy to invent a wheel? There are numerous software protection packages available such as for example Asprotect or Armadillo.
How to collect money?
OK so you are ready with your product and the web site and you intend to start selling your software. We estimate that over 95% of shareware products sold online are paid by credit cards. But here you’re facing an issue that you cannot charge major bank cards (VISA, Mastercard, AMEX) unless you have a merchant account. You will find software registration companies that will do this for you. Digital River is really a leader in this area. They own and operate several software registration and charge card processing companies: Regnow, Shareit for PC, Swreg, eSellerate. There are also other independent companies such as for example Plimus, Avangate (Romania), CleverBridge (Germany), SoftKey (Russia). Service charges these companies collect vary depending on your product pricing, additional features that you might order from them. It is the better to test each software registration company in the list above to see when it suits your needs.
Marketing and advertising your software
This can be a very broad topic however for shareware I’d identify few major kinds of promoting your software.
Submit your product to shareware archives. For instance Filesland.com is a pc software archive operated by our company. You will find over 1000 software archives. You may use automated submission tool such as for example Robosoft This software utility allows to create a standardized software description and submit it automatically to about 1000 software archives all at once. Once your product is listed there you’ll immediately get first orders, people arrive at shareware archives