Instagram has 75 million daily users and multiple opportunities to attain your target audience. In this article, you’ll discover eight ways you should use Instagram to improve your reach, engagement and sales.
#1: Use High-Resolution Photos
Striking visual content grabs the eye of audience, and it’s the most important element in fan engagement on Instagram for brands like Zappos.
To that particular end, I would suggest posting only high-resolution photos on Instagram profile. Smartphone photos are great for in-the-moment action and instant uploads, but consider hiring a specialist photographer to take HD images of one’s products.
#2: Make It Easy for Fans to Buy
Area of the reason people follow your company on Instagram is that they like your products and want to know about new services and discounts.
When Nike posts product pictures, they use the image description to add a connect to the relevant product page on your website. Your followers will appreciate how easy it’s to purchase or find out more about those items they’re interested in.
#3: Use a Soft Sell
It’s no secret your endgame is a purchase, but you don’t have to produce it obvious. Use your photos to tell an account that resonates together with your followers and subtly features your product.
Sharpie‘s Instagram stream is a superb exemplory case of subtle selling. They do not show their products as much as they show what people can do using their products. Sharpie gets before their audience with compelling content while selling their product, however they take action in ways that’s not intrusive.
Much of Sharpie’s content is in fact shared by their followers and reshared by the business, and their fans enjoy seeing the inspiring pictures.
#4: Create a Personal Bond
Don’t feel like whatever you post needs to be a product picture. The NHL knows that behind-the-scenes photos that reveal your company’s personality help build a personal bond together with your audience.
The more you share those in-the-moment photos and engage together with your fans, the more your fans feel like part of one’s company community. That kind of bond is what creates loyal fans who later become brand evangelists.
#5: Use Instagram Direct
Instagram Direct allows Instagram users to send pictures and video to others privately; a primary message (DM) on Twitter or a personal message (PM) on Facebook. Only you and the person or group you return a note to can see this content and subsequent conversation.
With Instagram Direct, you can reach your most engaged fans via a personal message. Actually, you have the option to touch base to individual followers or develop a group message as high as 15 followers. You can even segment your group based on location and demographics. What the opportunity!
To find your most engaged fans, look throughout your photo stream and see which followers stand out. Perhaps there are fans who comment a whole lot or favorite your photos a lot more than others. Your most active fans are the most likely to purchase your products.
#6: Share Offers and Discounts
Among the main reasons people follow brands on any platform is to get information regarding sales and discounts. Like WalMart, you can capitalize on that by rewarding your fans with exclusive deals, either publicly via the Instagram feed or privately via Instagram Direct.
You know word-of-mouth marketing is really a powerful thing. When your followers get exclusive discounts, they tell their friends. Those friends will probably follow you as well to get the discount.
#7: Host Giveaways and Contests
Giveaways and contests are always popular with fans and brands. And you will want to? They generate buzz and each side benefits. Your fans have a chance to win something and you’ve a chance to reach a wider audience and gain new followers.
Keep your giveaway or contest theme simple, fun and brand-related. If it’s too broad, you’ll receive irrelevant photos from individuals who aren’t enthusiastic about your brand or products. If it’s too narrow, people won’t bother to take and share pictures.
#8: Stream Instagram to Your Website
Did you know you can stream Instagram photos to your website? Cool, right?
Sharing Instagram photos from campaigns (like a giveaway) is ideal for exposure and sharing. Even though you’re not hosting a giveaway, ask followers to share Instagram pictures of themselves making use of your product (don’t forget to own them use your hashtag!).
Lululemon promotes their #thesweatlife hashtag by streaming Instagram photos shared by their fans. They’ve even segmented their apparel with additional hashtags.